Tag Archive for: Tet Yap

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Text and the city

From the spectacular rise of bitcoin to the passing of Mandela and Thatcher, the horrors of Boston and Nairobi to the resignation of the Pope, the breakthroughs in human stem cell cloning [1] to the promise of medical three-dimensional printing [2] – our personal and professional lives are influenced by global and technological events in a way that seemed unimaginable just a few decades ago.

The clinical and scientific research community has never been more international as it is now. Publications of researchers from China and India in prestigious Science Citation Index (SCI – maintained by Thomson Reuters) journals has increased steadily, with Chinese papers accounting for 9.5% of all published in 2011 from a negligible figure a decade ago, second only to America [3].

At the BJUI, we are proud to be able to facilitate and receive the best high-quality research from any part of the world. Recent efforts in developing our print, online and social media channels have allowed us to disseminate this work to a greater worldwide audience than ever before. We are affiliated with the Urological Associations in Britain, Ireland, the Caribbean, India, Hong Kong and Australia and New Zealand. The ‘I’ in BJUI is something we work hard to foster.

In celebration of the global reach of the BJUI, all our 2014 covers will showcase the city or country of origin of our key feature within the issue. We wanted to reflect the sense of community that runs through the competitive, yet closely linked international network of research teams that are published within the BJUI. We hope that you will appreciate the stunning visual impact that complements the topical diversity, superlative quality and intellectual rigour of each new issue of the BJUI in 2014.

The article of the month in this issue features the androgen receptor and prostate cancer – a reflection of a life time of translational research from David Neal’s group at Cambridge [4]. Our Editor-in-Chief was inspired by the Zacchary Cope lecture at The Royal Society of Medicine, London and convinced David to send his paper to the BJUI. Furthermore during the annual meeting of the BAUS section of Academic Urology this January in Cambridge, it became obvious that punting was just as iconic as the awe inspiring university buildings in this beautiful city.

Tet Yap
Royal College of Surgeons of England, London, UK
Director of Glass Magazine

References

  1. Tachibana M, Amato P, Sparman M et al. Human embryonic stem cells derived by somatic cell nuclear transferCell 2013; 153: 1228–1238
  2. Fischer S. The body printed. IEEE Pulse 2013; 4: 27–31
  3. Scientific Research: Looks good on paper. © The Economist Newspaper Ltd, London (28 September 2013)
  4. Lamb AD, Massie CE, Neal DE. The transcriptional programme of the androgen receptor (AR) in prostate cancerBJU Int 2014; 113: 361–369
 

Design and the new BJUI

One of the most exciting challenges in magazine design is updating the look of a medical journal. In the past, academic publications did not discernibly change their look, even with editorial changes. A recognised font and layout was perhaps seen to imbue trust and respect, which are important to the integrity of the journal. However, just as editorial content and practice evolves there is great potential in pushing forward design and layout in academic text for both the reader and the editorial team.

WOUND Magazine, Issue 2, Spring 2008, courtesy Ben Slater.

Beyond the content, which aims to be of the highest quality, the experience of the reader as his/her eyes ‘walk’ through the journal is paramount. Take the cover – the ‘old style’ journals serve textual content on their front cover, much like the classical paintings depicting a familiar scene. In the same vein, modern abstract pieces evoke something more intangible, more individual. This is not to say we wanted a design based in abstraction, it is in fact the opposite; we wanted the new design to be relevant to the content, the reader and the field. But we needed to break away from the past, to reflect how we are an exciting specialty and to do this we distilled the essence of The Journal into design elements that acknowledged its past but looked to its future. What you see on the new covers are our amazing treasure trove of ‘Surgery Illustrated’ images from Stephan Spitzer and Joe Thüroff, a clean new font and a subtle wave pattern separating text and image, to herald the energy and change that we are proud to be a part of at the new BJUI. More changes lie within The Journal itself. There is greater emphasis on visual relevance: photography, useful illustrations, prioritising content. Different fonts and sizes have been developed to ensure excellent readability. The gamut of section colours in previous editions has been pared down to allow greater visual cohesion. Our readers have told us that it is simply a more pleasant read, graphically speaking.

The same return to clean lines is seen in the new website, www.bjui.org. Web journals usually have a much bigger audience than the paper versions, as they are easily accessible by non-medical groups. In fact, we discovered this when we did an initial analysis of who actually visited our website: answer, a lot more patients and concerned spouses than we assumed. So easy, clear navigation, with an uncluttered, intuitive design were imperative. The effect is plain to see – the website now feels vital: in addition to fully indexed articles of the week and editorials, it has dynamic image reels, blogs, videos, archives and a social media platform, basically all the things that a paper journal cannot provide. By constantly interacting with our readership, we are at the pulse of what is happening in the urology world and our new website aims to be the best forum to do so. So imagine all this resource packed into a single landing page that adapts to any mobile device or tablet. Good design encourages the reader to stay, explore and engage, rather than become overwhelmed and look elsewhere.

In keeping with the theme of bold design, this month we feature a beautiful article from Bennett et al. accompanied by an editorial from Vincent Zecchini and David Neal. The translational message is simple – bicalutamide enhances autophagy of LNCaP cells, which in turn has a pro-survival effect. The inhibition of autophagy enhances the killing of prostate cancer cells by docetaxel chemotherapy. The article contains not just quality science but stunning images of confocal and phase-contrast microscopy, which feature prominently @BJUI.org.

The design of the BJUI will continue to evolve as we grow and explore more ways to bring our message across the global urological, surgical and scientific communities. What you see is only the start of what we aim to achieve. We hope you enjoy the journey with us.

Tet Yap
Associate Editor (Design)

Prokar Dasgupta
Editor-in-Chief

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